Concept case study · Coaching & Personal Growth
Clarity packaged for a global audience
A concept publishing project for a career coach turning a proven workshop into a focused, actionable eBook.
DirectionA practical guide to meaningful changeAdam Cole
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Turning a strong idea into a complete publishing system.
The challenge
The original workshop notes were useful but repetitive, with no clear reading journey or visual structure for independent learners.
The goal
Create a low-friction digital product that introduces the coach's method and naturally leads readers toward the full programme.
The solution
Editorial clarity with a distinctive point of view.
We reorganised the material into a five-part transformation framework and paired it with an optimistic, modern blue design language.
Direction
Clear hierarchy. Confident pacing. Designed for focused reading.
Everything needed to move from idea to launch.
A coordinated set of writing, design and publishing deliverables—built as one consistent brand.
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